Jacqueline Aisha Buba

One mind.
Every strategic outcome.

Campaigns, identities and digital experiences moving together in one visual archive.

Experience

TD Enterprise Real Estate

Enterprise Real Estate Intern · Toronto, Canada
Jan — Apr 2026
  • Spearheaded two AI adoption sessions for 60+ employees, building the curriculum around practical space-planning and design workflows.
  • Turned global competitor research into executive-ready benchmarking that informed branch redesign concepts projected to lift foot traffic 10× and conversion 8–12%.
  • Developed Pop-Up Bank, Financial Literacy Hub and Lifestyle Banking Branch concepts with supporting ROI analysis.
  • Built a monthly real estate reporting template that automated Excel-to-PowerPoint updates across corporate office floors.

RouteWrap

Founder · Accra, Ghana
Jan 2026 — Now
  • Founded a transit advertising business after translating Toronto’s TTC media model for Accra’s trotro network.
  • Built the company end to end: naming, brand identity, colour system, vehicle wraps, route analysis across 10+ corridors, driver partnerships and client acquisition.
  • Secured campaigns with MTN, Yango, Cantu and Dr Teal’s, with Afrofuture in conversation for December 2026.

TEDxUofT

Creative Designer · Toronto, Canada
Sep 2023 — Apr 2024
  • Created the full visual identity for the “Catalyst” conference across stage design, speaker graphics, event branding and merchandise; adopted by sponsors Rexall and Manulife.
  • Produced newsletters and targeted email campaigns reaching 10,000+ community members, alongside social campaigns for an audience of 7,000+.

Adidas SP

Sales Representative · Toronto, Canada
Aug 2022 — Apr 2023
  • Delivered a high-quality customer experience in a high-volume retail environment, using deep product knowledge to guide customers across categories.

EduOpinions

Student Ambassador · Remote
Aug — Dec 2022
  • Ran targeted online and offline campaigns across 15 institutions, contributing to three platform review campaigns and the collection of data-driven insights.

Leadership & Community

Self-Made, Ghana

Chief Marketing Officer
Mar 2020 — Mar 2021
  • Led strategy across email, social, print and direct mail, driving 80%+ simulated customer growth and a national Junior Achievers Africa win.
  • Used Adobe Muse, Python and Canva to design the products, digital assets and website—turning business strategy into a cohesive visual system.

The Ride Magazine

Co-editor · Digital magazine
Apr 2019 — Apr 2020
  • Managed writers, photographers and graphic designers while overseeing editorial planning, submissions and production.
  • Edited news, reviews, interviews and features, collaborating with PR contacts, marketing firms and artists to grow coverage and reach.
Portrait of Jacqueline Aisha Buba

Jacqueline Aisha Buba

Creative strategist multidisciplinary designer

To whoever found their way here,

I’ve always loved the moment when a loose thought begins to feel real—when the right question gives it direction, and care gives it a shape people can recognise themselves in.

Architecture taught me to notice how people move, gather and belong. Strategy taught me to listen for what sits beneath the obvious. Design became the language I use to bring those discoveries together—across identities, campaigns, digital experiences and spaces.

That instinct led me to build RouteWrap, a transit-advertising venture for Accra’s trotro network. It began as a question about movement and became a meeting point for culture, business and public life. Building it from the ground up reminded me that the ideas I love most are not only beautiful; they are useful, alive and generous.

I care deeply about the full journey of an idea: the early uncertainty, the research, the naming, the tiny visual decisions and the final thing moving through the world. I want my work to feel clear without losing its soul, and thoughtful without becoming distant.

A lot of who I am lives between places. Accra gave me colour, rhythm, resourcefulness and a belief that ordinary things can carry extraordinary meaning. Toronto gave me new scales, systems and questions. Moving between the two keeps me open. It reminds me that good ideas do not arrive fully formed; they are shaped by context, conversation and the courage to look again.

I’m drawn to contradictions: structure and spontaneity, elegance and play, imagination and evidence. I can spend hours refining a line of type, then step back to ask whether the whole idea is saying anything honest. To me, the smallest detail matters most when it belongs to a larger reason.

I’m still learning, always. I collect references, overheard phrases, colours from the street, peculiar questions and things people almost miss. They often find their way back into the work. Curiosity is not a phase before the answer for me; it is the way I stay close to people and make room for possibilities I could not have planned alone.

If you’ve arrived here with something half-formed, ambitious or difficult to name, I’d love to help you find its shape.

Warmly,

Jackie Aisha Buba signature

Have a project in mind?
I’m ready to collaborate.

Some of my favourite ideas begin with a conversation. A little curiosity, a question that won’t leave you alone, or a feeling that something could be done differently.

Whether you’re shaping a brand, telling a story or building something from the ground up, I’d love to hear what you have in mind—and help you find its shape.

You don’t need a perfectly written brief. Tell me what matters to you, what you’re hoping to make, and where you’d like to begin.

And if you’re simply here to say hello, there’s room for that too.

Opens your email app with your message ready to send.
Selected project

RouteWrap

A transit-media venture designed to turn Accra’s everyday trotro network into a strategic, visible and culturally relevant advertising channel.

View final work ↗︎

The challenge

Brands needed a way to reach people across Accra beyond conventional billboards and digital media. The opportunity was to create a credible service around an informal, constantly moving transit network while making campaign placement more intentional and understandable for clients.

My role

I founded and built RouteWrap from the ground up. My work covered opportunity research, service strategy, naming, brand identity, route planning, vehicle-wrap concepts, campaign development, client presentations and the digital experience.

Research & discovery

I combined qualitative conversations with drivers, commuters, platform users and prospective clients with a market scan of Ghanaian digital behaviours. Geographic, demographic and transit patterns helped connect audience behaviour to real routes and times of day.

What I learned

The approach

I translated the research into a placement model connecting a client’s audience and campaign objective with relevant corridors, vehicles and periods of peak exposure. That same logic shaped the website and pitch materials into one clear proposition.

What I delivered

  • Opportunity and market research
  • Brand strategy, naming and visual identity
  • Transit-route and audience analysis
  • Service model and campaign-planning system
  • Vehicle-wrap concepts and campaign proposals
  • Responsive website and client pitch materials

The outcome

The project became a complete venture system rather than a standalone design exercise: a clear brand, a repeatable planning process and a client-facing experience that translates movement through Accra into an advertising proposition.